Few automotive emblems are as universally recognized as the Chevrolet bowtie logo, a symbol with a surprisingly mysterious history spanning over a century. And with a logo evolution underway, there’s no better time to explore how this iconic emblem came to be. Learn more about the Chevrolet logo with John Elway Chevrolet before visiting our dealership near Denver to find your next Chevy truck or SUV.
There are several conflicting stories about the origins of the Chevrolet logo. According to The Chevrolet Story (published in 1961), co-founder William C. Durant spotted the pattern repeating endlessly on wallpaper in a French hotel. Another theory points to the cross on the Swiss flag, a nod to co-founder Louis Chevrolet, who was born in Switzerland.
A 1986 issue of Chevrolet Pro Management Magazine offered a third account from Durant’s widow, Catherine. She recalled her husband spotting a design in a newspaper while on vacation and calling it a good emblem for Chevrolet. It was likely the slanted bowtie from an ad for Coalettes, a refined fuel product for fires. With so many conflicting theories and stories, Greenwood Village drivers may never know exactly how the Chevrolet logo came to be.
The bowtie shape has held steady for more than a century, but the logo for Chevrolet has seen plenty of refinements:
Recently, Chevrolet introduced a new monochrome logo appearing on the 2027 Sonic crossover, a model built for South American markets. This new Chevrolet bowtie is slightly wider and flatter, and it trades gold for a single-tone black finish. Chevrolet has confirmed the new badge will spread across the lineup, signaling a fresh look for the brand.
From the original script to the newest bowtie, the Chevrolet logo has always stood for vehicles built to get you where you’re going. To learn more about the Chevrolet brand or to start the search for your next Chevy, contact John Elway Chevrolet. Our team will answer your questions and help you find a reliable truck or SUV for your trips around Englewood.
Yes, the 2026 Chevrolet Trax is worth buying because it delivers an exceptional balance of passenger space, modern technology, and active safety equipment at an accessible price point. Starting at a base MSRP of $21,600 for the entry-level LS trim and reaching $25,700 for top-tier trims, the Trax stands out as one of the smartest…
Maximizing savings on a 2026 Chevrolet Silverado 1500 requires combining factory sell down purchase allowances with low APR financing rates, applying promotional member bonuses like the Costco Auto Program when active, and leveraging current trade-in equity. Stackable customer cash incentives during model-year sell down events often yield several thousand dollars in total price reductions before…
A Chevrolet EV is worth buying for driving in Denver due to its combination of high-altitude electric efficiency, robust battery cold-weather management, standard all-wheel-drive availability, and comprehensive factory battery warranty protection. Chevrolet electric models provide over 300 miles of available EPA-estimated range, keeping daily commutes and foothill climbs efficient without high-elevation horsepower loss. Gasoline engines…
